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About Us

Aurellan Asset Management is an independent New Zealand-owned investment company which provides tailored investment management services to wholesale and institutional investors as well as managed fund solutions.
 

The word Aurellan captures the spirit, goals and vision of our founders. Aurum for gold, auvum for the longevity of our time horizon and elan for the energy we aim to bring to every client interaction. Aurellan exists to serve our clients with dedication and clarity. We bring energy and care to every relationship, ensuring that our solutions are tailored to the unique objectives and responsibilities of each investor we work with.

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Our Advantage

Built on experience

Our team has a track record in managing billions of dollars for some of the largest institutions and families in New Zealand. 

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Aurellan has a partnership with Wilshire Advisors LLC "Wilshire" within the New Zealand market. Wilshire was founded in 1972 in Santa Monica, CA with around 300 staff globally and offices in the USA, UK, Singapore, the Netherlands, Hong Kong and China. 

Independent decisions

We are not affiliated with any investment banks, brokers nor do we employ our own investment teams, allowing us to build portfolios which utilise specialist managers and strategies which Aurellan and Wilshire believe are truly the best fit and most appropriate.

Aligned with you

Our owners are employees and investors in our portfolios aligning us with our investors and enabling our proposition to be uniquely independent, impartial, unencumbered by conflicts and truly long term.

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In each Aurellan Fund we disclose the total amount invested by staff and shareholders, assuring you of our commitment and belief in our funds.

Image by Cédric Dhaenens

Our partnership with Wilshire

In establishing Aurellan we searched the world for a partner with global expertise which spanned across public and private markets. We selected Wilshire because they truly understand the meaning of a partnership. Their average client tenure is 17 years, with many client relationships spanning decades. They are called upon for advice by some of the world's largest institutional investors and family offices.

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What the partnership means for our clients is that when we are building your portfolio, we do so, by utilising Wilshire's global research and utilising their technology to build your portfolio. Aurellan is your gateway to their scale, which spans across offices from the USA, through Europe and across Asia. It means that your investment universe is not limited to the strategies which we can research here in New Zealand. Wilshire scours the globe to identify managers with a process which starts from screening the tens of thousands of managers on their global database.

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“Wilshire has a broad global reach, deep investment knowledge and long experience in building portfolio solutions for clients across the world. But we recognise the importance of working with experienced people like the team at Aurellan who have on-the-ground understanding of their local markets.””

 

Leah Emkin, Wilshire Chief Client Officer

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Global expertise with local knowledge

We built Aurellan based on our strong belief that portfolio management in New Zealand can be done better.  New Zealand's unique tax system means that many strategies and solutions like Australian Unit Trusts, Listed Investment Trusts and Exchange Traded Funds (to name a few) which work well globally, are not optimal vehicles for many New Zealand investors. That is one of many examples we can cite that prove it is a blend of global expertise and domestic knowledge that is optimal when constructing portfolios for clients.

"The PIE Fund is one of the greatest gifts that New Zealand investors have been given. But shockingly it is a gift that many investors, including many family trusts, are not utilising as much as they can or should"                                                                                                                          

Aurellan co-founder Anthony Edmonds, who established NZ's largest fund hosting company and in the process facilitated the transfer of billions of dollars to more tax efficient structures.

Aurellan Asset Management Limited is registered on the New Zealand Financial Service Providers Register (FSP1010788).  The investment information we provide on our website is for wholesale, eligible investor and general purposes only.   Investing involves risk; values may rise or fall. Past performance is not a reliable indicator of future results.

Wilshire is a global financial services firm providing diverse services to various types of investors and intermediaries. Wilshire’s products, services, investment approach and advice may differ between clients and all of Wilshire’s products and services may not be available to all clients. For more information regarding Wilshire’s services, please see Wilshire’s ADV Part 2 available at www.wilshire.com/ADV.

Wilshire Advisors LLC (Wilshire) is an investment advisor registered with the SEC. Wilshire® is a registered service mark. All other trade names, trademarks, and/or service marks are the property of their respective holders. Copyright © 2025 Wilshire Advisors LLC. All rights reserved.

© Aurellan Asset Management 2025. All rights reserved.

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